Marketing & Operations

Content Marketing

Job Responsibilities:

• Develop and execute global brand content strategies, leading operations across social media ecosystems (Twitter/LinkedIn/Telegram) and community cultivation.
• Design data-driven digital campaigns to amplify brand visibility and boost engagement rates in overseas markets.
• Track content performance metrics, analyze multilingual content effectiveness via tools (e.g., Google Analytics), and optimize strategies iteratively;
• Collaborate with Product/Growth teams to build user retention programs and establish localized community operation frameworks.

Requirements:

• 2+ years in cross-border digital marketing, with preference for Web3/blockchain content creation experience.
• Professional English copywriting proficiency to produce high-conversion assets (ad copies, whitepapers, etc.).
• Mastery of platform algorithms & community strategies for Twitter/Reddit/Discord ecosystems.
• Proven ability to leverage AI tools (e.g., ChatGPT/Jasper) for scalable content production, with foundational SEO/SEM skills.
• Experience in Web 3.0 growth and operations, with a strong understanding of the Web 3.0 ecosystem, is preferred.